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December 5, 2007
SES Chicago, Day 3 Coverage
Welcome back to our day 3 wrap-up of coverage at SES Chicago 2007. Today was a big day for PPC and paid links issues, with strong attention on SEM for retailers and strategies for pitching upper-level management on SEM principles. The coverage is high-quality and has some great analysis, but if you're looking for more information on a session you didn't get to or don't have comprehensive notes on, remember your show booklet has an access code to the presenters' slides, which we'll be posting to the site soon. See you for SES Chicago Day 4 tomorrow!
New media
poses big challenges for companies, bigger for marketers, Matt Bigelow, Medill
News
Hitwise to launch
paid and organic search tools, Greg Jarboe, Search Engine Watch
Thoughts on Seth
Godin's keybote at SES, Eric Enge, Search Engine Watch
The
Direction Of Local Search: SES Chicago 2007, Navneet Kaushal, Search Newz
SES
Chicago: Finding Balance In SEO, David Utter, WebProNews
SES
- Big Site, Big Search - Navneet Kaushal, WebProNews
SES
Session: Actionable Social Media, Ideas for Business
Redefining your
Customers, Justin Boeckman, Element Fusion
Tales from
SES, Alan, Chapell Blog
Search
Becomes Mainstream, Lisa Williams, Search Forte Blog
What’s
Behind buy.at’s Affiliate Marketing Globalization Strategy?, Jeff Molander
Net Neutrality: What Can We
Do?, Rebecca Lieb, ClickZ
The
Conference Continues- We’re at SES Chicago: Day 2, Terri Greene, Search
Perspective
SES
Chicago on European SEM, Jonathan Beeston, Search Beest
Maximum
Conversion in Retail: Raising the Bar: SES Chicago 2007, Day 2, Navneet
Kaushal, PageTraffic Blog
Online
Maps: Plotting the Direction of Local Search: SES Chicago 2007, Day 2,
Navneet Kaushal, PageTraffic Blog
Bloggers
report live from two conventions at the same time, Charlie Anzman,
SEO and Tech Daily
It's
Snowing in Chicago & All Your Base Are Belong to Google, Michael
Streko, streko(dot)com
Danny
Sullivan: Flash websites will NEVER do well in SERP’s, Search Engine
Tattler, Eric Odom
SES Chicago
Session: Big Site, Big Search, Ideas for Business
SES Chicago
Session: Are You Ignoring the Power of Images?, Jolina Pettice, Top Rank
Blog
Managing Automated PPC
Bid Management, Marty Weintraub, Search Engine Roundtable
SES
Chicago 07: Don E. Schultz Professor at Northwestern University, WebProNews
Video
Net Neutrality =
Food on SEM Plates, Marty Weintraub, aimClear Blog
The Winner is
Google…ah Yahoo…Maybe MSN?, Anne Stratioti, aimClear Blog
Your Marketing Program in
Context, Justin Davy, Search Engine Roundtable
Managing Automated PPC
Bid Management, Marty Weintraub, Search Engine Roundtable
Case Study: Moving from
Paper to Online, Justin Davy, Search Engine Roundtable
SES
- Maximum Retail Conversion, Navneet Kaushal, WebProNews
SES
Chicago 2007 Day 2 - The Daily Search Socks, David Dalka
Session
Roundup: Get it Together SES Chicago, Geoff Karcher, Websense
SES Session: SEO
and Development - Get It Together, Mike Yanke, Top Rank Blog
Podcast
And Audio Search - Search Engine Strategies Chicago 2007, Real Estate
Marketing Blog
Is
Google having trouble keeping its index fresh and relevant?, Eric Odom,
Search Engine Tattler
SES Session:
Personalization, User Data & Search, Jolina Pettice, Top Rank Blog
Are
Paid Links Subverting Search Quality?, Navneet Kaushal, WebProNews
SES Chicago
07: Brad Goldberg of Microsoft, WebProNews Video
Selling
your integrated plan to the C-Suite : SES Chicago, Simon Heseltine,
RedBoots Digital Rodeo
Just How
Dominant is Google in European Paid Search?, Lee Ann Prescott, efficient
frontier insights
SES
Chicago Session: Retail Case Studies, Charles Knight, Alt Search Engines
SES
- Usability and SEO, Navneet Kaushal, WebProNews
Strolling the
Exhibit Floor at SES Chicago, Jolina Pettice, Top Rank Blog
Selling
Search Marketing Campaigns to the C-Suite: SES Chicago, Simon Heseltine,
RedBoots Digital Rodeo
SES
Chicago 2007 - Digital Shelf - The Search Marketing Opportunity for Packaged
Goods (CPG), David Dalka
SES
Chicago 07: Don E. Schultz Professor at Northwestern University, WebProNews
Video
SES Session: Podcast and Audio
Search, Mike Yanke, Top Rank Blog
Calling All Clicks:
PayPerCall and You, Justin Davy, Search Engine Roundtable
Last Minute Holiday Search
Tactics, Chris Boggs, Search Engine Roundtable
PPC
Advertising on Influential Blogs and Social Media, Justin Davy, Search
Engine Roundtable
Talking
Local @ SES Chicago, Charles Laughlin, Kelsey Group Blogs
Analytics:
Data Into Action - SES Chicago almost live blog, Dave Bascom, Search Trends
Effective Domaining Strategies, Dave Roher, SEO Roundtable
SearchCap: The Day In Search, December 5, 2007, Barry Schwartz, SEO Roundtable
SES - Actionable Social Media, Navneet Kaushal, WebProNews
Spreadsheet.com Applies Widemile's Leading-Edge…, Spreadsheet.com
SES Chicago, Day 2 Coverage, Navneet Kaushal, WebProNews
Search Engine Conference Session Coverage: SES Chicago Day Two and Las Vegas Day Onw, Navneet Kaushal, PageTraffic Blog
SES Chicago Session: Retail Case Studies, Charles Knight, Altmedia
SES Chicago 07: Brad Goldberg of Microsoft, Brad Goldberg, WebProNews
Orion Panel, , DevPlug.net
SES Chicago 07: Don E. Schultz Professor at Northwestern University, Don Schultz, WebProNews
SES Session: Images and Search Engines, Mike Yanke, Online Marketing Blog
Search Conference Coverage 2007: SES Chicago Day Three & PubCon Vegas Day Two, Barry Schwartz, Search Engine Land
Calling All Clicks: PayPerCall @ SES, Anne Stratioti, aimClear Blog
SEM Pricing Stuctures & Business Models, Marty Weintraub, aimClear Blog
SES Session: Images and Search Engines, Mike Yanke, Online Marketing Blog
Podcast & Audio Search, Greg Jarboe, Search Engine Watch
SES Chicago, Day 2 Coverage
Tuesday's coverage at SES Chicago was even greater than yesterday's. The big stories today were Seth Godin's Meatball Sundae presentation and Local Search; read on for our listing of the full Search Engine Strategies coverage. Charles Stubbs, CEO, YellowPages.com, Alt Search Engines
Driving Local Sales with Internet Yellow Pages and Search, Alt Search Engines
Online Maps: Plotting the Direction of Local Search, Alt Search Engines
The Transformation of Local in a Search-Driven World, Alt Search Engines
SES Chicago 2007: Seth Godin Talks about Meatball Sundae , David Dalka
SES Chicago Goes Mobile, Giselle Abramovich, Mobile Marketer
Organic Listings @ SES Chicago, Eric Odom, Fresh Vision Media
Live from Chicago… It's SES!, Link Princess
Actionable Social Media - Chicago SES 2007, Real Estate Marketing Blog
Are Paid Links Evil? - Search Engine Strategies Chicago 2007, Real Estate Marketing Blog
The Amazing Seth Godin Will Sell You Homes - SES Chicago 2007, Real Estate Marketing Blog
Transformation of Local in a Search-Driven World - SES Chicago 2007, Real Estate Marketing Blog
Nobody Clicks Away: Maximizing Conversion, Anne Stratioti, aimClear Blog
Seth Godin Tells Marketers How to Avoid Meatball Sundaes, The Leading Edge
Webinar, Podcast & Speaking on Personalization, Targeting and Testing, Jonathan Mendez, Optimize & Prophesize
SES Chicago 2007, Day 1: Igniting Viral Campaigns, Navneet Kaushal, Page Traffic Blog
SES Chicago 2007, Day 1: Mobile Search Battle Royal, Navneet Kaushal, Page Traffic Blog
SES Chicago Day 1 Sessions Coverage, Navneet Kaushal, Page Traffic Blog
Ready, Set; Let's Go to SES Chicago: Day 1, Terri Greene, Search Perspective
SES Chicago 2007: Asia, Japan, China, Australia and Eastern Pacific, SEO-Hong Kong
Actionable Social Media, Search Engine Roundtable
SES Chicago: Tips From YellowPages.com, Doug Caverly, WebProNews
SES Chicago: Trending With Seth Godin, David A. Utter, WebProNews
SES Chicago: Usability & SEO, Mike Sachoff, WebProNews
SEW experts: SEMs Get 'No Respect' No More, Kevin Newcomb, Search Engine Watch
Top 10 stories from SES Chicago - Day 1, Greg Jarboe, Search Engine Watch
Big Site, Big Search at SES Chicago, Greg Jarboe, Search Engine Strategies
SES Chicago: Igniting Viral Campaigns, Eric Jackson, Breakout Performance
Search Industry Nostalgia a Reminder of How Far We’ve Come, Andrew Goodman, Search Engine Land
SearchCap: The Day in Search, December 4, 2007, Barry Schwartz, Search Engine Land
Search Conference Coverage 2007: SES Chicago Day Two & PubCon Vegas Day One, Barry Schwartz, Search Engine Land
SES Chicago 2007 – Organic Track Review, BradleyT, Sphinn
SES Chicago ‘07: Jim Müller Tech Lead for Google’s Universal Search, Abby Prince, WebProNews
Meatball Sundaes & the Smelly Old Guard, Marty Weintraub, AIM Clear Blog
Selling an SEM Firm: Real-World Overview, Marty Weintraub, AIM Clear Blog
The Unfiltered Reality of SES Chicago, Marty Weintraub, AIM Clear Blog
Essential Landing Page Testing, Anne Stratioti, AIM Clear Blog
Duplicate Content Issues Duplicate Content Issues, Susan Esparza, BruceClay.com
Keyword Research, Selection and Optimization, Lisa Barone, BruceClay.com
Kickoff Keynote with Craig Newmark, Lisa Barone, BruceClay.com
Link Baiting - 96 Different Strategies, Susan Esparza, BruceClay.com
Link Buying, Lisa Barone, BruceClay.com
Monetizing Social Media Traffic, Lisa Barone, BruceClay.com
Universal and Personal Search - This Changes Everything, Susan Esparza, BruceClay.com
Daily Search Coverage & Link Finds: December 4, 2007, Barry Schwartz, CartoonBarry.com
SES Chicago 2007 - Driving Local Sales with Internet Yellow Pages and Search, David Dalka
Full-Service Internet Marketing Agency Pepperjam to Attend, Exhibit and Speak at Search-Engine Strategies - Chicago, Pepperjam Press Release, PRWeb
Usability and SEO - SES Chicago, Dave Bascom, Search Trends
The Transformation of Local in a Search Driven World, Justin Davy, Search Engine Roundtable
Retailer Track: Shopping Search Tactics, Marty Weintraub, Search Engine Roundtable
Keynote Conversation with Craig Newmark, Tamar Weinberg, Search Engine Roundtable
Are Paid Links Evil?, Marty Weintraub, Search Engine Roundtable
SEO 101 - The Timeless and Classic Hits, Avi Wilenski, Search Engine Roundtable
Maximum Conversion in Retail: Raising the Bar, Justin Davy, Search Engine Roundtable
PPC 101 - Beginner to Intermediate Level, Avi Wilenski, Search Engine Roundtable
Monetizing Social Media Traffic, Tamar Weinberg, Search Engine Roundtable
Reputation Monitoring and Management, Tamar Weinberg, Search Engine Roundtable
Online Maps: Plotting the Direction of Local Search, Justin Davy, Search Engine Roundtable
Social Marketing 101, Dave Roher, Search Engine Roundtable
Link Building Campaigns and Strategies, Dave Roher, Search Engine Roundtable
Link Baiting - 96 Different Strategies, Dave Roher, Search Engine Roundtable
Optimizing Your Site for Contextual Ads, Dave Roher, Search Engine Roundtable
Link Buying, Tamar Weinberg, Search Engine Roundtable
SES Session: Actionable Social Media, Mike Yanke, Online Marketing Blog
SES Chicago Session: Big Site, Big Search, Jolina Pettice, Online Marketing Blog
Pucon Keynote: Craig Newmark of craigslist, Lee Odden, Online Marketing Blog
SES Chicago Keynote - Seth Godin & 14 Trends to Avoid a Meatball Sundae, Jolina Pettice, Online Marketing Blog
SES Session: Usability and SEO, Mike Yanke, Online Marketing Blog
Ignite Viral Campaigns, Navneet Kaushai, WebProNews
SES - The Orion Panel, Navneet Kaushai, WebProNews
Chicago: Online Retail and SEO, David A. Utter, WebProNews
SES Chicago: Online Search, Local Purchases, Doug Caverly, WebProNews
SES Chicago: Sitemaps Discussed, Doug Caverly, WebProNews
SES - Metrics Challenges & Measuring Success, Navneet Kaushal, WebProNews
SES - Mobile Search Battle Royal, Navneet Kaushal, WebProNews
Snowy & Festive at SES Chicago, Joline Pettice, Online Marketing Blog
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