Search Engine Strategies

Today was the final day of regular events at SES Chicago 2007, and we had some great sessions. A lot of attention was paid to CPC and the nitty-gritty of keyword strategy issues as you'll see below in our roundup of day 4 SES coverage from Chicago, December 6.

Posted by Matt McGowan on Dec. 7, 2007 | Permalink

December 5, 2007

SES Chicago, Day 3 Coverage

Welcome back to our day 3 wrap-up of coverage at SES Chicago 2007. Today was a big day for PPC and paid links issues, with strong attention on SEM for retailers and strategies for pitching upper-level management on SEM principles. The coverage is high-quality and has some great analysis, but if you're looking for more information on a session you didn't get to or don't have comprehensive notes on, remember your show booklet has an access code to the presenters' slides, which we'll be posting to the site soon. See you for SES Chicago Day 4 tomorrow!

New media poses big challenges for companies, bigger for marketers, Matt Bigelow, Medill News

Hitwise to launch paid and organic search tools, Greg Jarboe, Search Engine Watch

Thoughts on Seth Godin's keybote at SES, Eric Enge, Search Engine Watch

The Direction Of Local Search: SES Chicago 2007, Navneet Kaushal, Search Newz

SES Chicago: Finding Balance In SEO, David Utter, WebProNews

SES - Big Site, Big Search - Navneet Kaushal, WebProNews

SES Session: Actionable Social Media, Ideas for Business

Redefining your Customers, Justin Boeckman, Element Fusion

Tales from SES, Alan, Chapell Blog

Search Becomes Mainstream, Lisa Williams, Search Forte Blog

What’s Behind buy.at’s Affiliate Marketing Globalization Strategy?, Jeff Molander

Net Neutrality: What Can We Do?, Rebecca Lieb, ClickZ

The Conference Continues- We’re at SES Chicago: Day 2, Terri Greene, Search Perspective

SES Chicago on European SEM, Jonathan Beeston, Search Beest

Maximum Conversion in Retail: Raising the Bar: SES Chicago 2007, Day 2, Navneet Kaushal, PageTraffic Blog

Online Maps: Plotting the Direction of Local Search: SES Chicago 2007, Day 2, Navneet Kaushal, PageTraffic Blog

Bloggers report live from two conventions at the same time, Charlie Anzman, SEO and Tech Daily

It's Snowing in Chicago & All Your Base Are Belong to Google, Michael Streko, streko(dot)com

Danny Sullivan: Flash websites will NEVER do well in SERP’s, Search Engine Tattler, Eric Odom

SES Chicago Session: Big Site, Big Search, Ideas for Business

SES Chicago Session: Are You Ignoring the Power of Images?, Jolina Pettice, Top Rank Blog

Managing Automated PPC Bid Management, Marty Weintraub, Search Engine Roundtable

SES Chicago 07: Don E. Schultz Professor at Northwestern University, WebProNews Video

Net Neutrality = Food on SEM Plates, Marty Weintraub, aimClear Blog

The Winner is Google…ah Yahoo…Maybe MSN?, Anne Stratioti, aimClear Blog

Your Marketing Program in Context, Justin Davy, Search Engine Roundtable

Managing Automated PPC Bid Management, Marty Weintraub, Search Engine Roundtable

Case Study: Moving from Paper to Online, Justin Davy, Search Engine Roundtable

SES - Maximum Retail Conversion, Navneet Kaushal, WebProNews

SES Chicago 2007 Day 2 - The Daily Search Socks, David Dalka

Session Roundup: Get it Together SES Chicago, Geoff Karcher, Websense

SES Session: SEO and Development - Get It Together, Mike Yanke, Top Rank Blog

Podcast And Audio Search - Search Engine Strategies Chicago 2007, Real Estate Marketing Blog

Is Google having trouble keeping its index fresh and relevant?, Eric Odom, Search Engine Tattler

SES Session: Personalization, User Data & Search, Jolina Pettice, Top Rank Blog

Are Paid Links Subverting Search Quality?, Navneet Kaushal, WebProNews

SES Chicago 07: Brad Goldberg of Microsoft, WebProNews Video

Selling your integrated plan to the C-Suite : SES Chicago, Simon Heseltine, RedBoots Digital Rodeo

Just How Dominant is Google in European Paid Search?, Lee Ann Prescott, efficient frontier insights

SES Chicago Session: Retail Case Studies, Charles Knight, Alt Search Engines

SES - Usability and SEO, Navneet Kaushal, WebProNews

Strolling the Exhibit Floor at SES Chicago, Jolina Pettice, Top Rank Blog

Selling Search Marketing Campaigns to the C-Suite: SES Chicago, Simon Heseltine, RedBoots Digital Rodeo

SES Chicago 2007 - Digital Shelf - The Search Marketing Opportunity for Packaged Goods (CPG), David Dalka

SES Chicago 07: Don E. Schultz Professor at Northwestern University, WebProNews Video

SES Session: Podcast and Audio Search, Mike Yanke, Top Rank Blog

Calling All Clicks: PayPerCall and You, Justin Davy, Search Engine Roundtable

Last Minute Holiday Search Tactics, Chris Boggs, Search Engine Roundtable

PPC Advertising on Influential Blogs and Social Media, Justin Davy, Search Engine Roundtable

Talking Local @ SES Chicago, Charles Laughlin, Kelsey Group Blogs

Analytics: Data Into Action - SES Chicago almost live blog, Dave Bascom, Search Trends

Effective Domaining Strategies, Dave Roher, SEO Roundtable

SearchCap: The Day In Search, December 5, 2007, Barry Schwartz, SEO Roundtable

SES - Actionable Social Media, Navneet Kaushal, WebProNews

Spreadsheet.com Applies Widemile's Leading-Edge…, Spreadsheet.com

SES Chicago, Day 2 Coverage, Navneet Kaushal, WebProNews

Search Engine Conference Session Coverage: SES Chicago Day Two and Las Vegas Day Onw, Navneet Kaushal, PageTraffic Blog

SES Chicago Session: Retail Case Studies, Charles Knight, Altmedia

SES Chicago 07: Brad Goldberg of Microsoft, Brad Goldberg, WebProNews

Orion Panel, , DevPlug.net

SES Chicago 07: Don E. Schultz Professor at Northwestern University, Don Schultz, WebProNews

SES Session: Images and Search Engines, Mike Yanke, Online Marketing Blog

Search Conference Coverage 2007: SES Chicago Day Three & PubCon Vegas Day Two, Barry Schwartz, Search Engine Land

Calling All Clicks: PayPerCall @ SES, Anne Stratioti, aimClear Blog

SEM Pricing Stuctures & Business Models, Marty Weintraub, aimClear Blog

SES Session: Images and Search Engines, Mike Yanke, Online Marketing Blog

Podcast & Audio Search, Greg Jarboe, Search Engine Watch

Posted by Matt McGowan on Dec. 5, 2007 | Permalink

SES Chicago, Day 2 Coverage

Tuesday's coverage at SES Chicago was even greater than yesterday's. The big stories today were Seth Godin's Meatball Sundae presentation and Local Search; read on for our listing of the full Search Engine Strategies coverage.

Charles Stubbs, CEO, YellowPages.com, Alt Search Engines

Driving Local Sales with Internet Yellow Pages and Search, Alt Search Engines

Online Maps: Plotting the Direction of Local Search, Alt Search Engines

The Transformation of Local in a Search-Driven World, Alt Search Engines

SES Chicago 2007: Seth Godin Talks about Meatball Sundae , David Dalka

SES Chicago Goes Mobile, Giselle Abramovich, Mobile Marketer

Organic Listings @ SES Chicago, Eric Odom, Fresh Vision Media

Live from Chicago… It's SES!, Link Princess

Actionable Social Media - Chicago SES 2007, Real Estate Marketing Blog

Are Paid Links Evil? - Search Engine Strategies Chicago 2007, Real Estate Marketing Blog

The Amazing Seth Godin Will Sell You Homes - SES Chicago 2007, Real Estate Marketing Blog

Transformation of Local in a Search-Driven World - SES Chicago 2007, Real Estate Marketing Blog

Nobody Clicks Away: Maximizing Conversion, Anne Stratioti, aimClear Blog

Seth Godin Tells Marketers How to Avoid Meatball Sundaes, The Leading Edge

Webinar, Podcast & Speaking on Personalization, Targeting and Testing, Jonathan Mendez, Optimize & Prophesize

SES Chicago 2007, Day 1: Igniting Viral Campaigns, Navneet Kaushal, Page Traffic Blog

SES Chicago 2007, Day 1: Mobile Search Battle Royal, Navneet Kaushal, Page Traffic Blog

SES Chicago Day 1 Sessions Coverage, Navneet Kaushal, Page Traffic Blog

Ready, Set; Let's Go to SES Chicago: Day 1, Terri Greene, Search Perspective

SES Chicago 2007: Asia, Japan, China, Australia and Eastern Pacific, SEO-Hong Kong

Actionable Social Media, Search Engine Roundtable

SES Chicago: Tips From YellowPages.com, Doug Caverly, WebProNews

SES Chicago: Trending With Seth Godin, David A. Utter, WebProNews

SES Chicago: Usability & SEO, Mike Sachoff, WebProNews

SEW experts: SEMs Get 'No Respect' No More, Kevin Newcomb, Search Engine Watch

Top 10 stories from SES Chicago - Day 1, Greg Jarboe, Search Engine Watch

Big Site, Big Search at SES Chicago, Greg Jarboe, Search Engine Strategies

SES Chicago: Igniting Viral Campaigns, Eric Jackson, Breakout Performance

Search Industry Nostalgia a Reminder of How Far We’ve Come, Andrew Goodman, Search Engine Land

SearchCap: The Day in Search, December 4, 2007, Barry Schwartz, Search Engine Land

Search Conference Coverage 2007: SES Chicago Day Two & PubCon Vegas Day One, Barry Schwartz, Search Engine Land

SES Chicago 2007 – Organic Track Review, BradleyT, Sphinn

SES Chicago ‘07: Jim Müller Tech Lead for Google’s Universal Search, Abby Prince, WebProNews

Meatball Sundaes & the Smelly Old Guard, Marty Weintraub, AIM Clear Blog

Selling an SEM Firm: Real-World Overview, Marty Weintraub, AIM Clear Blog

The Unfiltered Reality of SES Chicago, Marty Weintraub, AIM Clear Blog

Essential Landing Page Testing, Anne Stratioti, AIM Clear Blog

Duplicate Content Issues Duplicate Content Issues, Susan Esparza, BruceClay.com

Keyword Research, Selection and Optimization, Lisa Barone, BruceClay.com

Kickoff Keynote with Craig Newmark, Lisa Barone, BruceClay.com

Link Baiting - 96 Different Strategies, Susan Esparza, BruceClay.com

Link Buying, Lisa Barone, BruceClay.com

Monetizing Social Media Traffic, Lisa Barone, BruceClay.com

Universal and Personal Search - This Changes Everything, Susan Esparza, BruceClay.com

Daily Search Coverage & Link Finds: December 4, 2007, Barry Schwartz, CartoonBarry.com

SES Chicago 2007 - Driving Local Sales with Internet Yellow Pages and Search, David Dalka

Full-Service Internet Marketing Agency Pepperjam to Attend, Exhibit and Speak at Search-Engine Strategies - Chicago, Pepperjam Press Release, PRWeb

Usability and SEO - SES Chicago, Dave Bascom, Search Trends

The Transformation of Local in a Search Driven World, Justin Davy, Search Engine Roundtable

Retailer Track: Shopping Search Tactics, Marty Weintraub, Search Engine Roundtable

Keynote Conversation with Craig Newmark, Tamar Weinberg, Search Engine Roundtable

Are Paid Links Evil?, Marty Weintraub, Search Engine Roundtable

SEO 101 - The Timeless and Classic Hits, Avi Wilenski, Search Engine Roundtable

Maximum Conversion in Retail: Raising the Bar, Justin Davy, Search Engine Roundtable

PPC 101 - Beginner to Intermediate Level, Avi Wilenski, Search Engine Roundtable

Monetizing Social Media Traffic, Tamar Weinberg, Search Engine Roundtable

Reputation Monitoring and Management, Tamar Weinberg, Search Engine Roundtable

Online Maps: Plotting the Direction of Local Search, Justin Davy, Search Engine Roundtable

Social Marketing 101, Dave Roher, Search Engine Roundtable

Link Building Campaigns and Strategies, Dave Roher, Search Engine Roundtable

Link Baiting - 96 Different Strategies, Dave Roher, Search Engine Roundtable

Optimizing Your Site for Contextual Ads, Dave Roher, Search Engine Roundtable

Link Buying, Tamar Weinberg, Search Engine Roundtable

SES Session: Actionable Social Media, Mike Yanke, Online Marketing Blog

SES Chicago Session: Big Site, Big Search, Jolina Pettice, Online Marketing Blog

Pucon Keynote: Craig Newmark of craigslist, Lee Odden, Online Marketing Blog

SES Chicago Keynote - Seth Godin & 14 Trends to Avoid a Meatball Sundae, Jolina Pettice, Online Marketing Blog

SES Session: Usability and SEO, Mike Yanke, Online Marketing Blog

Ignite Viral Campaigns, Navneet Kaushai, WebProNews

SES - The Orion Panel, Navneet Kaushai, WebProNews

Chicago: Online Retail and SEO, David A. Utter, WebProNews

SES Chicago: Online Search, Local Purchases, Doug Caverly, WebProNews

SES Chicago: Sitemaps Discussed, Doug Caverly, WebProNews

SES - Metrics Challenges & Measuring Success, Navneet Kaushal, WebProNews

SES - Mobile Search Battle Royal, Navneet Kaushal, WebProNews

Snowy & Festive at SES Chicago, Joline Pettice, Online Marketing Blog

Posted by Matt McGowan on Dec. 5, 2007 | Permalink

SES Chicago 2007

December 4, 2007

SES Chicago, Day 1 Coverage

Monday is over, but SES Chicago 2007 is just getting started. If you missed a session you were interested in or you’re browsing the conference remotely, get up to speed with the extensive coverage the press and bloggers have provided:

SES Session: Igniting Viral Campaigns, Jolina Pettice, Online Marketing Blog

SES Chicago: Soaring Through Universal Search, David A. Utter, WebProNews

Mobile Search Battle Royale, Chris Boggs, SEO Roundtable

SES Chicago, Blogger & Paid Links, Dave Davies, Beanstalk

SES Chicago 2007 – Should Kevin Ryan Make a Hammer Video?, David Dalka

Microsoft Boost Tools for adCenter, Live Search, Clint Boulton, eWeek Insider

Live Search Conference Coverage 2007, Barry Schwartz, Search Engine Land

SES Chicago 2007: Asia, Japan, China, Australia and Eastern Pacific, David Dalka

Search Around the World – Part One: Asia/Pacific & Australia, Justin Davy, SEO Roundtable

SES Chicago: Igniting Viral Campaigns, Mike Sachoff, WebProNews

WebmasterRadio.FM Announces Live Programming and Exclusive Coverage from SES Chicago Conference, WebmasterRadio.FM Press Release, PRWeb

SEMPO Launches 2007 State-of-the-SEM Market Survey: Changes in distribution of Online Ad Spend Dollars One Major Focus, SEMPO Press Release, PRWeb