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SES Chicago, Day 3 Coverage
Welcome back to our day 3 wrap-up of coverage at SES Chicago 2007. Today was a big day for PPC and paid links issues, with strong attention on SEM for retailers and strategies for pitching upper-level management on SEM principles. The coverage is high-quality and has some great analysis, but if you're looking for more information on a session you didn't get to or don't have comprehensive notes on, remember your show booklet has an access code to the presenters' slides, which we'll be posting to the site soon. See you for SES Chicago Day 4 tomorrow!
New media
poses big challenges for companies, bigger for marketers, Matt Bigelow, Medill
News
Hitwise to launch
paid and organic search tools, Greg Jarboe, Search Engine Watch
Thoughts on Seth
Godin's keybote at SES, Eric Enge, Search Engine Watch
The
Direction Of Local Search: SES Chicago 2007, Navneet Kaushal, Search Newz
SES
Chicago: Finding Balance In SEO, David Utter, WebProNews
SES
- Big Site, Big Search - Navneet Kaushal, WebProNews
SES
Session: Actionable Social Media, Ideas for Business
Redefining your
Customers, Justin Boeckman, Element Fusion
Tales from
SES, Alan, Chapell Blog
Search
Becomes Mainstream, Lisa Williams, Search Forte Blog
What’s
Behind buy.at’s Affiliate Marketing Globalization Strategy?, Jeff Molander
Net Neutrality: What Can We
Do?, Rebecca Lieb, ClickZ
The
Conference Continues- We’re at SES Chicago: Day 2, Terri Greene, Search
Perspective
SES
Chicago on European SEM, Jonathan Beeston, Search Beest
Maximum
Conversion in Retail: Raising the Bar: SES Chicago 2007, Day 2, Navneet
Kaushal, PageTraffic Blog
Online
Maps: Plotting the Direction of Local Search: SES Chicago 2007, Day 2,
Navneet Kaushal, PageTraffic Blog
Bloggers
report live from two conventions at the same time, Charlie Anzman,
SEO and Tech Daily
It's
Snowing in Chicago & All Your Base Are Belong to Google, Michael
Streko, streko(dot)com
Danny
Sullivan: Flash websites will NEVER do well in SERP’s, Search Engine
Tattler, Eric Odom
SES Chicago
Session: Big Site, Big Search, Ideas for Business
SES Chicago
Session: Are You Ignoring the Power of Images?, Jolina Pettice, Top Rank
Blog
Managing Automated PPC
Bid Management, Marty Weintraub, Search Engine Roundtable
SES
Chicago 07: Don E. Schultz Professor at Northwestern University, WebProNews
Video
Net Neutrality =
Food on SEM Plates, Marty Weintraub, aimClear Blog
The Winner is
Google…ah Yahoo…Maybe MSN?, Anne Stratioti, aimClear Blog
Your Marketing Program in
Context, Justin Davy, Search Engine Roundtable
Managing Automated PPC
Bid Management, Marty Weintraub, Search Engine Roundtable
Case Study: Moving from
Paper to Online, Justin Davy, Search Engine Roundtable
SES
- Maximum Retail Conversion, Navneet Kaushal, WebProNews
SES
Chicago 2007 Day 2 - The Daily Search Socks, David Dalka
Session
Roundup: Get it Together SES Chicago, Geoff Karcher, Websense
SES Session: SEO
and Development - Get It Together, Mike Yanke, Top Rank Blog
Podcast
And Audio Search - Search Engine Strategies Chicago 2007, Real Estate
Marketing Blog
Is
Google having trouble keeping its index fresh and relevant?, Eric Odom,
Search Engine Tattler
SES Session:
Personalization, User Data & Search, Jolina Pettice, Top Rank Blog
Are
Paid Links Subverting Search Quality?, Navneet Kaushal, WebProNews
SES Chicago
07: Brad Goldberg of Microsoft, WebProNews Video
Selling
your integrated plan to the C-Suite : SES Chicago, Simon Heseltine,
RedBoots Digital Rodeo
Just How
Dominant is Google in European Paid Search?, Lee Ann Prescott, efficient
frontier insights
SES
Chicago Session: Retail Case Studies, Charles Knight, Alt Search Engines
SES
- Usability and SEO, Navneet Kaushal, WebProNews
Strolling the
Exhibit Floor at SES Chicago, Jolina Pettice, Top Rank Blog
Selling
Search Marketing Campaigns to the C-Suite: SES Chicago, Simon Heseltine,
RedBoots Digital Rodeo
SES
Chicago 2007 - Digital Shelf - The Search Marketing Opportunity for Packaged
Goods (CPG), David Dalka
SES
Chicago 07: Don E. Schultz Professor at Northwestern University, WebProNews
Video
SES Session: Podcast and Audio
Search, Mike Yanke, Top Rank Blog
Calling All Clicks:
PayPerCall and You, Justin Davy, Search Engine Roundtable
Last Minute Holiday Search
Tactics, Chris Boggs, Search Engine Roundtable
PPC
Advertising on Influential Blogs and Social Media, Justin Davy, Search
Engine Roundtable
Talking
Local @ SES Chicago, Charles Laughlin, Kelsey Group Blogs
Analytics:
Data Into Action - SES Chicago almost live blog, Dave Bascom, Search Trends
Effective Domaining Strategies, Dave Roher, SEO Roundtable
SearchCap: The Day In Search, December 5, 2007, Barry Schwartz, SEO Roundtable
SES - Actionable Social Media, Navneet Kaushal, WebProNews
Spreadsheet.com Applies Widemile's Leading-Edge…, Spreadsheet.com
SES Chicago, Day 2 Coverage, Navneet Kaushal, WebProNews
Search Engine Conference Session Coverage: SES Chicago Day Two and Las Vegas Day Onw, Navneet Kaushal, PageTraffic Blog
SES Chicago Session: Retail Case Studies, Charles Knight, Altmedia
SES Chicago 07: Brad Goldberg of Microsoft, Brad Goldberg, WebProNews
Orion Panel, , DevPlug.net
SES Chicago 07: Don E. Schultz Professor at Northwestern University, Don Schultz, WebProNews
SES Session: Images and Search Engines, Mike Yanke, Online Marketing Blog
Search Conference Coverage 2007: SES Chicago Day Three & PubCon Vegas Day Two, Barry Schwartz, Search Engine Land
Calling All Clicks: PayPerCall @ SES, Anne Stratioti, aimClear Blog
SEM Pricing Stuctures & Business Models, Marty Weintraub, aimClear Blog
SES Session: Images and Search Engines, Mike Yanke, Online Marketing Blog
Podcast & Audio Search, Greg Jarboe, Search Engine Watch
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