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Google University Launches at SES London

London, England 8 February 2007 – Incisive Media today announced that Google will be providing its Google University sessions at Search Engine Strategies next week at SES London. The University programme, held on Wednesday 14th February, will instruct attendees on how they can get the best out of Google AdWords online advertising. Sessions will include both Advanced and Beginner tracks.

London’s Search Engine Strategies Conference and Expo will be held at ExCel next week, 13-15 February, in the Docklands. www.SESLondon.com

Google Beginners
The Google Beginners™ University will help attendees understand why they should advertise online and use Google AdWords. They will be shown how to set up an account, be introduced to the key principles and learn how to measure the success of their campaigns.

AdWords Advanced session
The Advanced Google University will build upon existing knowledge and empower attendees to take full advantage of AdWords. Google experts will offer a refresher on AdWords, demonstrate methods to boost ROI from campaigns and show the many brand opportunities that AdWords can offer. Attendees will learn how to analyse their website and advertising, and be walked through the new ad formats and the types of placements that are available. Finally, presenting Googlers will showcase some of the new product features, tools and recent launches to try out.

Seats are limited and are open to conference delegates and expo hall attendees alike so please pre-register by clicking here.

Dan Cobley, Google’s Director of UK Marketing said:

"Search advertising is the most effective way of building your business online and reaching out in a targeted way to thousands of potential new customers. Whatever the size or sector of your organisation, Google AdWords can help you find the people who are trying to find you. Google will be offering both a Beginners and an Advanced session at SES 2007 so that those who are new to search advertising, as well as those already running campaigns, leave the sessions better empowered to get the best out of Google AdWords."

Click here for the conference at a glance.