Linking Strategies - SES San Jose 2005

Earlier I covered our special Day 3 track on linking. New for SES San Jose 2005 as part of that track is Linking Strategies. This session will focus on things to consider about internal and external linking outside the realm of buying links, which is covered in the separate Buying & Selling Links panel. From the session description:

How far is too far in optimizing your internal link structure? If you operate a network of sites, can natural interlinking be perceived as link spam? How should you handle affiliate links? Advanced linking issues like these and more will be explored during this session.

Greg Boser of WebGuerrilla, Debra Mastaler of Alliance-Link.com and Eric Ward are all popular veterans of the old Advanced Link Building Forum session that this new session replaces. The change of focus means they'll each have more time to explore particular strategies they want to share with the audience.

Chris Boggs of G3 Group (and moderator of our SEW Forums Link Building area) and Mike Grehan of Smart Interactive (and popular veteran of our Link Building Basics session) will also be on the panel to add additional viewpoints for when we shift into the Q&A discussion period, which will last for about 45 minutes.