Local Search Ads - SES San Jose 2005

As I wrote before, we've had panels on local search for nearly two years at the show. But Local Search Ads is something new for SES San Jose 2005. It comes at the end of our Local Search Track on Day 3 of the show and provides a close up look at the ad side of local search.

America Online, Verizon SuperPages and Yahoo Search Marketing are all confirmed to lead off the session with short overviews of their local ad products, which range from things like pay-per-click in locally specific results to pay-per-call. Google is also invited to be on the panel, and I think it's fairly likely they'll confirm for this, as well.

After the search engines, Andreas Ramos of Intrapromote, Brad Geddes of LocalLaunch.com and Zorik Gordon of ReachLocal will have short presentations sharing some tactics from their search marketing experiences, ranging from tips on doing local targeting logistically, how to decide the distance to go, writing ads for local players and other advice.

After the presentations, the session will have about a 1/2 hour for Q&A and discussion.