In House Forum & In House Track - SES San Jose 2005

I still get the occasional person who says to me, "Oh, SES, it's full of SEOs." It's not, that is, if you take SEOs to mean only those who do SEO work for others. There are a ton of "in house" SEO people who do work for their own companies at the show, and the numbers are growing all the time. I know, because I talk to them and hear from them directly about wanting more content just for the in house person.

Enter our our new "In House Track" for Day 3 of the show. It kicks off with the Big Site/Big Brand SEM and Working Together sessions that I've mentioned before on the blog, which revolve around in house issues. The track ends with the In House Forum, a PowerPoint-free zone. It's 90 minutes of pure Q&A. I've got a number of panelists, some from the previous sessions and some new. The line-up:

• Mary S. Bettinson, Web Marketing Director, N.A.D.A. Guides
• Bill Hartzer, SEO, Intec Telecom Systems
• Bill Hunt, President/CEO, Global Strategies International
• Martin Laetsch, Manager, Worldwide Search, Intel Corporation
• Mike Moran, Distinguished Engineer and Manager of Site Architecture, IBM
• Marshall D. Simmonds, VP Enterprise Search Marketing, New York Times
• Kathleen Stockham, Marketing Director, Best Buy
• Dustin Woodard, SEO & Web Analytics Manager, allrecipes.com

All of these people deal with search marketing from within their own organizations. They'll be looking forward to your questions on any in house-specific topics you want to raise -- and if they don't have answers, we'll go to the audience to see if there are others who can contribute.