Search Engine Advertising Forum - SES San Jose 2005

I mentioned our Buying Search Engine Advertising session earlier as a type of Search Ads 101 session. In contrast, the Search Engine Advertising Forum session is designed for those experienced with search ads to hear about what's new and to have a lot of time to ask about things that are on their mind.

We have two search marketers, Dana Todd of SiteLab and Ron Belanger of Carat Interactive, who give 10 minute rundowns each on stuff they like recently, dislike or any trends they think other marketers need to be aware of in the search ads space.

Sandwiched between them are Yahoo and Google, with the same amount of time to share in particular anything new that will be of interest to advanced search marketers. Then nearly an hour of Q&A and discussion follows.

By the way, neither Google or Yahoo are yet confirmed, but they've always taken part in the past, and I'm sure they will for this event.