RSS, Blogs & Search Marketing - SES San Jose 2005

We did our first session on blogging and search back at our SES San Jose 2003 show, and it was a lonely affair. The audience was keen, but they were also sparse -- maybe 30 or 40 people in all. The next year, we couldn't find enough seats for the hundreds who turned up. Blogs had finally popped in the minds of more people as something to pay attention to from a search marketing perspective.

RSS, Blogs & Search Marketing is the second run of a session we tried first with our New York show, where it rated well. We used to combine reps from blog search engines with search marketers who were savvy on blogs. Then we split the two up. That gives the search marketers much more space to spread out while Meet The Blog Search Engines lets those from blog search engines have more time in their own panel.

Search is key, here. This isn't a session about blogging. It's a session on the intersection of blogs and search. Amanda Watlington of Searching for Profit does provide an introduction to the world of blogs and feeds for those marketers who need it. But then Greg Jarboe from SEO-PR jumps in to do some case study looks at the impact of blogs on search results and the benefit of getting into blog search-specific services for marketers.

Stephan Spencer of Netconcepts follows up with issues such as tracking traffic but how to do that tracking in a way that doesn't spoil any search engine benefits you gain from blog links. Nan Dawkins of RedBoots Consulting will share briefly a few informal tips, then participate in the Q&A and discussion period that closes off the session.