Search Algorithms: The Patent Files - SES San Jose 2005

Search Algorithms: The Patent Files is new for SES San Jose 2005. Search patents have always offered interesting information on how search engines index and rank the web, but there's been an explosion of interest recently as more patents have come to light and been discussed.

In this session, Rand Fishkin of SEOmoz.org will kick things off looking in particular at a Google patent that's received plenty of attention. Dr. E. Garcia of Mi Islita -- AKA Search Engine Watch Forums moderator Orion -- will look at what patents on duplicate detection reveal. Ani Kortikar of Netramind will then do a compare and contrast of what various patents show and how marketers might make use of the information. Finally, Jon Glick of Become.com will tap into his past experience in being involved with search for AltaVista, Overture and Yahoo to do a "red herring" style alert of things that even though they are in patents may not actually be put to use in practice.