Link Building Basics - SES San Jose 2005

We've long had sessions on linking at SES, but for SES San Jose 2005, we've blown out the topic big time. On Day 3, we have an entire track that takes in such areas as Linking Strategies, Buying & Selling Links and Search Engine Q&A On Links. I'll tell you more about those -- and the Link Building Clinic on Day 4 -- in the future. But for now, it's the Link Building Basics session I want to focus on.

Designed for those new to link building, it focuses on how to establish links to your site in an appropriate manner that will bring you traffic directly from the links, plus which may help search engines understand you are valuable.

Mike Grehan of Smart Interactive is a veteran of this session and kicks things off with his usual entertaining and informative overview on how search engines make use of links, the type of links he feels are good, links you might think are good but really are useless and other issues.

Eric Ward I've known for ages. He was a pioneer in building links way back before many people even thought of them as important. He was our very first Search Engine Watch member! With over a decade's worth of link building experience, Eric will cover how to convince people that your site is "linkworthy" and other issues.

Debra Mastaler of Alliance-Link.com comes onto this session for the first time in San Jose. A veteran of our advanced link building session, she's going to touch in this one on myths and mistakes people have when it comes to linking.