Meet The News Search Engines - SES San Jose 2005

Meet The News Search Engines is both a new and old session for SES San Jose 2005. It's old in that we've long had a panel involving representatives from news search engines, as well as blog search engines and marketers discussing how to tap into these services. But this time, the blog search engines get their own panel, as do the marketers (here and here). I'll talk more about those sessions later -- but news search also gets more room to stretch out.

The format of our "Meet The" style sessions is simple. Everyone does a short overview to answer some common questions that marketers may have. With news search, that involves around 8 minutes each on how listings are gathered, what's considered "newsy" for inclusion and so on. The remaining time, almost an hour, is left free so the audience can drive discussion through Q&A in areas they are most interested in.

Moreover and Topix.net are confirmed for our session. Both Google News and Yahoo News have been invited. Yahoo has done this type of session before with us, so I expect they'll likely return. As for Google, I always invite them, but they've never yet taken up the offer up to talk about news search. I'm hoping they'll make it this time.