Local Search Marketing Tactics - SES San Jose 2005

We've been doing panels on local search for nearly two years now, to help prepare attendees for this growing and increasingly popular vertical search area. Our Local Search Marketing Tactics session returns for SES San Jose, kicking off one of three local search-oriented sessions of our Local Search Track on Day 3 of the show.

Justin Sanger of LocalLaunch! will start out with an overview of the local search space especially for marketers, outlining the opportunities to get in front of those seeking local information through both editorial and advertising means. Patricia Hursh of SmartSearch Marketing will drill-down a bit sharing some real life experiences in particular in targeting local searchers through Google and Yahoo. Stacy Williams of Prominent Placement -- a veteran of this panel since we began it back in our SES Chicago 2003 show -- also gives marketers a from the trenches look at making local search work.