Public Relations & Reputation Management - SES San Jose 2005

I mentioned our Meet The News Search Engines panel earlier. That's part of our News, PR & Blogs Track on Day 2 of the show, August 9. Public Relations & Reputation Management is one of the other sessions in that track, a panel where marketers look at how news listings can drive traffic and the public relations angles of both web search and news search.

It's now a long-standing session and a killer one for anyone who's not attended before to check out. Unfortunately, a lot of people still assume that search marketing is only about that top ranking in free results or buying some keyword-targeted ads, all of which they hope lead to sales. Search marketing is far more diverse than this, and the PR & Reputation Management session is a great illustration.

Press releases? They're no longer a way to reach just the media. They can get you into the news headlines that consumers read. As this session illustrates, they can even drive sales directly for you, as well.

Someone hate your company? They might end up ranking well for your name. What can you do to help mitigate the situation, if so? The session explores this and the flipside, what if you are trying to build a PR case against someone. Can you afford to ignore the impact of web search? No, you cannot -- not when so many millions use it each day as a research tool.

Returning for this great panel are our similarly great veteran speakers, real leaders in this area, Nan Dawkins of RedBoots Consulting, Rob Key of Converseon and Greg Jarboe of SEO-PR.