Successful Site Architecture - SES San Jose 2005

If you build it badly, they won't come. That's the general theme of our popular Successful Site Architecture session, which returns for SES San Jose 2005. Build it right the first time, and search traffic will come naturally to you.

Barbara C. Coll of WebMama.com is the long-time veteran of this session who moderates it and kicks it off with her appeal that marketing ought to have control over a web site, but that marketing also ought to make nice with the IT department to achieve the common goal of search engine success.

Derrick Wheeler is another veteran of the panel and does what I call the "heavy-lifting," going over various architectural issues that can have a good -- or bad -- impact on how well a site is indexed or ranked. Derrick covers things that are common to all the search engines, saving the audience from having to hear each of the search engine reps themselves offer the same advice.

The search engine reps are there, of course. Ask Jeeves is confirmed. MSN has just confirmed and will be posted to our agenda shortly. Google and Yahoo have been invited, and as they've generally always confirmed for this panel, I expect we'll see them on it again as well. The reps all have some time to make informal "rebuttal" remarks if they disagree with Derrick or to share any tips and information unique to their services.

After the talk time, it's Q&A and live site review. Got a question relating to something raised? The panel will answer it -- and go live to your site, if that makes sense.