Site ECG - SES San Jose 2005

Site ECG is a new session for Search Engine Strategies San Jose 2005. The idea is to look at ways to measure if your site has a healthy "search heartbeat."

Rand Fishkin of SEOmoz.org is going to kick things off by looking at some unhealthy habits and how to spot them, such as unnatural linking structures and the dreaded OO disease -- over-optimization.

Anne Kennedy of Beyond Ink, a veteran of our past sessions on cleaning up spam problems, will show show ways to check your search engine vital signs, from page counts to backlink lookups. She'll also touch on what to do if you need a cure direct from the search engines.

Jake Baillie from TrueLocal will then cover ways to run competitive intelligence on yourself, to see what you might be revealing to a competitor and how to block such leakage.

After the PowerPoints go away, there's a good 45 minutes or so for Q&A and discussion.

I hear you wondering -- isn't it supposed to be EKG? That's the abbreviation commonly used in the US, coming from the German word "elektrokardiogramm." But when I went to name this session, I got the impression somehow that ECG was now rising in usage. Certainly the MedlinePlus medical encyclopedia prefers that abbreviation. So I went with it, for now.