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Vertical Creep Into Regular Search Results - SES San Jose 2005
The Invisible Tabs are coming! The Invisible Tabs are coming! That's what I was shouting about back
in 2003, a term I made up to try and communicate the fact that vertical search was coming fast into "regular" results.
I spoke once in a SES keynote in 2004 about wanting to shake marketers physically by the arms to
help them understand the dramatic change that will happen when vertical results usurp the "normal" ones. It came up
again at our Evening Forum in SES New York 2005. If a picture will help, then see my recent article on
how Yahoo's My Web results are an example of this change.
The battle to help search marketers understand the changes vertical search is bringing continues with at our SES San Jose 2005.
The Vertical Creep Into Regular Search Results session features
Greg Jarboe of SEO-PR who has long been preaching vertical
religion to help further illustrate how things are shifting and what search marketers should do to react.
Gord Hotchkiss of Enquiro, a self-confessed
eye-tracking junkie, will follow pushing some of his eye-tracking data
to show how searchers are interacting with regular results when vertical listings are integrated into them.
Brian Mark from Toolbarn.com will then share how by going vertical, he also ended up getting better visibility in
regular listings.
Yahoo will then share some comments on how they are integrating vertical results into listings, with Google invited to take part and do the same as well.
After this, we've got about a half-hour for Q&A and discussion.
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