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Buying & Selling Links - SES San Jose 2005

I mentioned our special Day 3 track on linking earlier. New for SES San Jose 2005 as part of that track is Buying & Selling Links. In this session, we'll roll up our sleeves and look at issues to consider if you're thinking of purchasing links.

Patrick Gavin of Text Link Ads will kick things off, giving a link broker's perspective on what he looks for when making purchases, things to look out for and so on. Eric Ward will come up next, sharing his thoughts on things in particular to beware of, when considering a purchase. Thomas Bindl of OPTOP will also be taking a "beware of" type of approach, particularly looking at some technical "gotchas" you may want to look out for.

That will be it on the formal presentation front. But our two extremely popular veterans of past linking sessions, Greg Boser of WebGuerrilla and Debra Mastaler of Alliance-Link.com, will share some additional informal remarks before we dive into Q&A and discussion.

There nearly an hour of time reserved for Q&A, and you can expect it will be lively and informative.